Tourism Management of the Tourism Business to Enhance the Level to International Standards

Abstract

This research has the following objectives to study: 1) tourism business management factors in 6 areas to raise the level to international standards, Phuket Province prototype project. 2) to study guidelines for promoting tourism management activities of tourism businesses to raise the level to international standards, Phuket Province prototype project.
It is integrative research. Quantitative research the sample population consisted of tourists staying at hotels in Phuket both domestically and those traveling from abroad, totaling
8 hotels. The exact number is unknown. The formula used to calculate W.G. Cochran was 399 people. The tool used to collect the data was a questionnaire. The statistics used to analyze the data were percentages, means, and standard deviations. Inferential statistics, t-test and
F-test, and multiple regression equations. Five experts organized two group discussions, group 1 with 5 people and group 2 with 7 people. Data were analyzed using content analysis and descriptive presentation

It was found that 1) the overall 6 tourism business management factors had a high average level when considering each aspect. It was found that the areas with the highest average values were shelter, followed by food, communication, safety, public relations, government services respectively; and 2) guidelines for promoting activities. In summary, the government sector and all sectors must work together to create projects and plans by assigning the government sector to be the host. In driving Phuket to be a smart city in all 14 aspects, namely (1) intelligent land, sea, and air transportation, (2) smart government services, (3) smart security and safety, (4) smart technology, (5) smart city planning, (6) public utilities. and intelligent public facilities, (7) intelligent education centers, (8) intelligent health centers, (9) intelligent conservation of natural resources, (10) intelligent international and local food centers, (11) intelligent accommodations for providing tourist services, (12) intelligent personnel in all professions, (13) intelligent environmental, and (14) intelligent living