Managing used car marketing to meet the needs and purchasing decisions of consumers.

Abstract

          The objectives of this research were to study used car marketing management to meet the needs and purchase decisions of consumers, consisting of 7Ps, namely product, price, location, distribution channel and promotion. process and physical image To compare   the needs and make a decision to buy a used car The sample group is consumers who are   interested in used cars and consumers who already use cars. In Nonthaburi Province, 400 cases were used by specific sampling method. The research tool was a questionnaire created by the researcher. The statistics used in the data analysis were percentage, frequency, mean, standard deviation. The statistics used to test the hypothesis were t-test and F-test.

          The results showed that 1. Most of the consumers are men. Age between 30-41
years, followed by age between 41-50 years, bachelor's degree followed by master's degree, occupation, company employee followed by civil servants with income 15,001-20,000.- followed by 20,001-30,000.- baht  2. Factors that can meet the needs and decisions of consumers are: The most hassle-free leasing of financial institutions followed by no down payment The products and prices are at the highest level of average. The high average level is Promotion Process physical appearance Location and personnel, respectively.