Fruit marketing organization model and management in industrial estates: Case studies in Pattani province and Amata Nakorn industrial estate

Abstract

          The objective of this research was to study the organizational management process and factors in the organization of fruit marketing organization in three southern border provinces  to sell at Amata Nakorn Industrial Estate, Chonburi.  Using the methodology to research qualitative. By using an interview as a tool used to collect data from interviews, delve sins on operators in Amata Nakorn Industrial Estate. Using purposive sampling. The area of study is Pattani province and Amata Nakorn Industrial Estate, Chonburi Province.  Then, in-depth interview with entrepreneurs in Amata Nakorn Industrial Estate. About 30 people and 9 fruit farmers from Pattani province  by  analyzed data with interpretation methods and led the results of the study to simulate the situation by buying agricultural output from Pattani province to sell in Amata Nakorn Industrial Estate and assessing the simulation of the situation to find the pattern and management of fruit marketing organizations. The results of the research revealed that the organizational management process is divided into 2 organizations: Pattani Provincial Fruit Market Organization and Amata Nakorn Industrial Estate Fruit Market Organization. When Pattani Province asks for a favor to sell fruit locations to the Director of Amata Nakorn Industrial Estate It will coordinate for cooperation with entrepreneurs in the Amata Nakorn Industrial Estate in 4 forms: 1. Farm to Factory fruit market organization 2. Central market fruit market organization 3. Fruit market organization Factory market and 4 Fruit market organization, order acceptance market Then the Director of the Industrial Estate Karma Amata Nakorn, appoint the date, time, number and type of fruit and agree to the delivery price in front of the factory. Provincial Agriculture or the delegate When knowing the exact date and time, type of fruit, price, number of fruits, will coordinate for cooperation in various factories in the Amata Nakorn Industrial Estate. To assist farmers in purchasing fruit from Pattanie are looking forward to receiving your papers.