Vol. 18 No. 1 (2026): January - March 2026

View Vol. 18 No. 1 (2026): January - March 2026

Published: 2026-01-28

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Editorial

Editorial

Anuwat Songsom
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Research Article

Community-based Tourism at Tamot District, Phatthalung Province: Exploratory Factor Analysis

Orachan Sirichote, Jidapa Suwannarurk

1-12
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Environmental, Social and Governance Disclosure, ESG Reputation and Firm Performance: Sensitive Industries

Nantiya Promtong

13-26
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Furniture Product Design and Development Based on Consumer Demands: A Case Study of Products Made from Palmyra Palm Leaf Stalk in the Singha Nakhon Peninsula, Songkhla Province

Panyos Worachetwarawat, Sirirat Pungchompoo, Pornpayom Worachetwarawat, Bootsarin Kuniart, Noppadon Podkunerd

27-42
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Causal Factors Affecting Consumer Purchase Decisions for Cannabis-Infused Food and Beverages in Mueang District, Songkhla Province

Lalita Suratago, Waranya Thongluan, Wilawan Jansri

43-62
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Factors Affecting Online Shopping Decisions Among Middle Adolescents in Hua Hin District, Prachuap Khiri Khan Province

Likita Chalermpolyothin

63-78
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Factors Influencing the Behavioral Usage of AI Chatbots among Generation Y and Z in the Central Region of Thailand

Kittisak Songthong, Paneepan Sombat

79-100
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Tax Collection Efficiency of the Excise Office Case Study of the Excise Office Region 6

Khwanta Phopanpa, Arunee Nusit, Attaphon Jorjan

101-118
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Influence of Supply Chain Management on Customer Loyalty in the Hotel Business for Sustainable Business

Ketkuda Kotikul, Komonmanee Kettapan

119-138
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Factors Influencing Customer Repurchase Intentions for Sun-Dried Fish Products via Facebook Fan Pages in Nan Province

Jittra Punroob, Natthawoot Punroob, Ekachai Duangjai

139-158
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The Impact of the Working Environment on Employee Job Satisfaction at Liuzhou City Vocational College, Guangxi, China

Liujun Li, Suthasinee Phochathan, Suthanan Phochathan

159-174
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The Relationship Between Precision Marketing Characteristics and Precision Marketing Strategies Affect Consumer Purchase Intention: An Exploratory Study on Taobao Users

Zheyun Zheng, Mengqi Peng

175-192
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Academic Article

Revitalizing Domestic Tourism Amid the Pandemic: An Assessment of Tourism Economic Resilience in Japan and Thailand’s Stimulus Campaigns

Prakrit Rakwong, Saree Boonrat, Nicha Tantirakdham

193-204
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