Core Competencies to Continuous Employment of Tour Guide in The Southern Region After The COVID-19 Pandemic
Keywords:
Tour Guide Service, Core Competencies of Tour Guide, After The COVID-19 PandemicAbstract
Tour guide services are very important to the tourism industry in Southern Thailand for providing quality service and creating a good travel experience. The employment after reopening the country after COVID-19 is very important for who consider the knowledge and competence of guides to suit the assigned tasks. Skills of tour guides after the COVID-19 situation from interviews with guides in working areas of 3 provinces, 1) Krabi, 2) Phuket, and 3) Surat Thani, 25 people were studied and synthesized from qualitative research on the importance of tour guides and giving service includes the physical nature of tour guides in providing excellent service. It was found that providing the best tour guide service is a guided tour that has been planned in advance, with good communication and relationship building friendly service, gentleness, and respect for each other. Therefore, it is very important to prepare the tour guides to be ready to serve in the modern era, especially by providing the actual pre-work experience from the training format. The professional experience of students of tourism and service personnel who aim to work as tour guides is important. Increasing guide skills during work as well as there are reflections from service. After work can make guides develop continuously. Keywords: Tour Guide Service, Core Competencies of Tour Guide, After The COVID-19 Pandemic
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