The Soeng Khueang Logo Design in Nongbua Subdistrict Atsamart District Roi Et Province

Abstract

“Soeng Khueang” is a performing that is popular among Nongbua subdistrict Atsamart district Roi Et province. The community has continued to develop and expand on that. This qualitative research aims to design, create and evaluate Soeng Khueang logos in Nongbua subdistrict Atsamart district Roi Et province. The research is divided into 3 Process: 1) the logos design process 2) the logos creation process and 3) the logos evaluation process. Data were collected by focus group discussion. It was conducted according to Standford University’s Design Thinking approach, which included: (1) Empathize (2) Define (3) Ideate (4) Prototype and (5) Test. There are 12-15 key informants and selected by purposive sampling. The research result found that, the community had a desire to create a logo Soeng Khueang. To be used in public relations together with photographs. Taking into account the composition of the clothing and its interchangeability. Therefore, 3 logos were created and evaluated. The evaluation results found that, All 3 logos are interchangeable with photos, and They can capture details of clothing well. In addition, the community is also satisfied and uses these as prototypes foe designing other pieces in the future.

Keywords: Logo, Soeng Khueang, Local performing