An Analysis of Content Creation Strategies and Efficiency of Short-form Videos for TikTok Cover Dance Tutorials: A Case Study of the “Ten-Du-Khun-Ten-Dai” Channel

Abstract

This research consists purposes were 1. to analyze the strategies for producing short-form video media for teaching dance covers on the TikTok channel “Ten Doo Khun Ten Dai” and 2. to examine the effectiveness of short-form video media for teaching dance covers on the same TikTok channel. This study employed a quantitative research design. This study employed a quantitative research design. The research instrument was an analytical framework based on data obtained from TikTok Analytics. The participants consisted of TikTok application users, with the target group comprising 30 individuals whose behavioral data were recorded in the form of quantitative statistical metrics. The participants were selected through purposive sampling. The data derived from TikTok Analytics were analyzed using descriptive statistics, including percentage, mean and standard deviation. The findings revealed that 1) creative strategies involved an integrated content format emphasizing the alignment between comprehensive skill demonstrations and step-by-step analytical instruction. Notably, 80% of the most successful videos were instructional, prioritizing educational value and direct community engagement over mere entertainment. Furthermore, the application of voice-over narration and the synchronization of content with contemporary cultural trends were identified as critical success factors and 2) The overall efficiency of the short-form videos was categorized as outstanding, with a mean engagement rate of 10.44% from a total of 173,589 views. Specifically, 22 of the analyzed videos achieved an outstanding level of efficiency.