Published: 2015-01-29

Academic Articles

The Synthesis of Advertising Management Concept in the New Era

Patamaporn Netinant

3-13

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House Planning by Using Microsoft Excel

Santhiti Thongchuang

14-22

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Patent Law and Development: Study on Patent Infringement Exception for Experimental Purpose

Aggarin Viriyo

23-34

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Supply Chain Management in the Contemporary Fashion Industry

Thanotai Mongkolsin

35-43

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The Procedure of Creating the Emotional Experience for Consumers

Natta Auimanachai, Pongpanoj Passara

44-52

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Strategy of Enhancing Online Brand Image for the Hotel Business

Duangthida Nunthapirat

53-63

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Measuring Customer Loyalty for Hotel Industry

Simaporn Sittichai, Siyathorn Khunon

64-74

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Military Leadership Attributes for Royal Thai Armed Force

Pakkapon Sanitsom, Natthaphon Jarat

75-86

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Brand Building through Corporate Social Responsibility

Arttakarn Sattayapanich

87-94

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Tacit Knowledge: The Essence for Learning Organization

Karnjana Songwathana, Sarunya Sanglimsuwan

95-103

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Local Community and the Participation in the Management of Natural Resources for Sustainable Use

Udomsak Sinthipong

104-113

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Key Success Factors of E-Recruitment

Panuwat Klubsri-on

114-125

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Code Switching and Code Mixing in Facebook Conversations in English among Thai Users

Wilaiporn Kongkerd

126-132

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Knowledge Management for Creating Organizational Success

Nollawach Khunla, Ketsaraporn Suttapong

133-141

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