Clinics' response to difficulties with illicit social media advertising medicine that offers cosmetic procedures of Maha Sarakham Province

Abstract

The purposes of this research were 1) to study the Sanatoriums Act B.E. 2541 (as amended);  The research method employed a documentary research method. The findings revealed that the primary problem of social media advertising in Maha Sarakham Province is entrepreneurs relying on social media channels, particularly Facebook, using their hospital name to advertise for commercial purposes. Therefore, legal measures should be taken proactively, involving agencies such as the Office of the Consumer Protection Board. The research suggests that a work manual should be prepared, and up-to-date advertisements or announcements about medical facilities should be made to keep up with the changing era. Along with this, a system should be developed to check online advertisements or use artificial intelligence technology to detect illegal social media advertising messages on the internet. Consumers should be made more aware of advertising products and medical facilities that are considered illegal.