A Modelof Cultural Tourism Routesand Management Plans in Surin Province

Abstract

Cultural tourism is a subsector of the tourism industry, which plays a significant role in Asia's economic systems and gains income in-country, regionally, and at local levels. It is a particular form of tourism that pursues promoting the local characteristics of the region or the local levels. Cultural tourism offering tourism offers routes to visitors to explore the cultural heritage of regions, and it is important to experience visiting places of interest. In this study, I emphasised studying the cultural heritage resources in Surin province to formulate the cultural tourism route models, which is designed based on cultural route concepts. It is a key management tool widely used to develop cultural resources and promote cultural tourism. This dissertation aims to emphasise promoting cultural tourism in Surin province through the model of cultural tourism routes, including the provision of management plans toward sustainable development. The key findings indicated that the promotion of cultural tourism in Surin, it not linked to the identities of cultural resources in the area, including a lack of effective management plans and conservation approaches. However, the local departments and communities cooperated. The promotion and marketing strategies applied in the province to increase tourism were not satisfactory to represent cultural tourism to tourists, especially tourist routes and tourist itineraries. Therefore, the recommended plan of the model of cultural tourism routes and management plans to promote this province is to setup a new vision, a new main tourist destination in South Isan and encourage more visitor awareness of the many attractions readily available in Surin province.

Keywords: Cultural Tourism; Cultural Route; Sustainable Tourism