Food representation in Korean series from the perspective of International culture and Economy

Abstract

Research titled “Food representation in Korean series from the perspective of International culture and Economy” aims to study and explain food in Korean dramas through the lens of cultural and international economic dimensions. The study and analysis were conducted on a total of four series, including Itaewon Class (2020) Vincenzo (2021) Queen of Tear (2024) and Love Next Door (2024). The study found that all four series presented representations of food through a variety of dishes, such as kimchi, ramen, Korean barbecue, kimchi stew, egg bread, and others, including both Korean food and food from other brands like Indonesian Kopiko candy and Subway from the United States. South Korea has long showcased food through its series, using product placement to seamlessly integrate goods into the storyline. This can be seen as a cultural export and a product sale that creates dynamics in international trade. These exports have led to the flourishing of Korean cuisine in many countries and have become a business that uses Korean drama airtime to advertise various brand products, benefiting the international economy as well.