Success of Online Marketing Pattern: A Case Study of Centara Grand Mirage Beach Resort Pattaya
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Abstract
This research objectives were 1) to study the model of market activity operation via E-marketing 2) to investigate the supporting factors which affect the success of marketing strategy planning via E-marketing of Centara Grand Mirage Beach Resort Pattaya. This study was a quality research by using Life History Narrative Approach and In-Depth Interview from Khun (Ms.) Sattaya Kotmaitree, Public Relation Executive of Centara Grand Mirage Beach Resort Pattaya. The result revealed that Centara Grand Mirage Beach Resort Pattaya used suitable pattern of online marketing activity operation, including Official Website, Search Engine Optimization: SEO, Social Media Marketing, E-mail Marketing, Viral Marketing and Web blogger. These emphasized on price offering and context which presented in each of media types. They had to be clear in order to be attraction and finally, it resulted to be successful in online marketing activity.
Besides, there were other factors which affect to success of online marketing activity strategy planning which were economics, information technology and communication, competitor dealing. Also, popular rating on and employee competence. The business needed to study, adjusted and planned in appropriately online media had highly influence in choosing products and services from customers. The hotels where received highly popular rating of reliable website, it resulted to the hotel to be acceptable and also guaranteed service quality on customer eyesight.
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