Behavior and Attitude on Service of the Tourists in Dark Tourism: In Case of Siriraj Medical Museum
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Published:
Apr 24, 2018
Keywords:
Dark Tourism Behavior
Main Article Content
Abstract
The research was aimed 1) to study the behavior of tourists in dark tourism and 2) to study the attitude of the tourists in dark tourism on the services. This research was qualitative research, the tools was the in-depth interview with the key informant was the 10 tourists to bring the information to create a theoretical conclusion. It’s sampling unit was selected purposively. The results showed that 1) the behavior of the tourists in dark tourism had 5 dimensions including the purpose of travel, resources for travelers, type of travel, type of vehicles used to travel and coming back to visit again 2) the attitude of the tourists in dark tourism on the services had 5 dimensions including the technical museum exhibits, physical environment, service quality, publicity techniques and ability to create knowledge.
Article Details
How to Cite
Kuntika Viboonpin ก. ว., & Pitak Siriwong พ. ศ. (2018). Behavior and Attitude on Service of the Tourists in Dark Tourism: In Case of Siriraj Medical Museum. Dusit Thani College Journal, 11(2), 91–105. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/119884
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Academic Article
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References
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Teepaparn, Dara. (1999). Consumer Behavior. Bangkok : Bansomdejchaopraya Rajabhat University.
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Chomchoie, Karnrewee. (2014). Museum Management: A Case Study of Museum Siam And Jim Thompson Thai House Museum. Research of Institute of Culture and Art Srinakharinwirot University.
Creswell, J. W. Qualitative Inquiry and Research Design Choosing Among Five Tradition. London: Sage Publication. 1998.
Denzin, N.K. and Lincoln, Y. S. Strategies of Qualitative Inquiry. 3rded. California: Sage Publication. 2008.
Hawkins, D. I., Best, R. J., & Coney, K. A. (1998). Consumer Behavior: Building. Marketing strategy Dell. Boston, Mass. McGraw-Hill.
Jaturongkhakul, Adul. (2000). Consumer Behavior. 6thed. Bangkok : Thammasat University Press.
Kerdkaew, Budsara. (2007). Behavior and Satisfaction of Tourists in Tourism in Suphan Buri Province. Master of Business Administration Phranakhon Si Ayutthaya Rajabhat University.
Kotler, Philip and Alan R. Andreasen. (1996). Strategic Marketing for Non Profit Organization. 5thed. The United States of America: Prentice Hall.
Pasunon, Prasopchai. Market research. Bangkok: Top Publishing Co., Ltd. 2012
Laolapa, Pramot. (2012). Development of a local museum to promote creative education: Museum of Wat Phra Pathom Chedi Nakhon Pathom. Fine Arts Journal of Education Year 4 No.1 (January - June). Page 36 – 49.
Marisa. (2013). Sad journey. Bangkokbiznews. [Online]. October 14, 2013. Access from:
https://www.bangkokbiznews.com/home/detail/life-style/travel/20131014/
Accessed on December 13, 2015.
Pongsathaporn, Somwong. (2007). Service Marketing Tips: The Secret of Service Marketing. Bangkok: UBCL Book.
Reumsuk, Yoongthong. (2006) Basic tourist information Travel behavior and satisfaction with the quality of tourism services in the forecast The intention to visit Phuket again of Thai tourists. Independent research Master of Science Psychology Industry and Organization College Chiang Mai University
Ruamsuk, Yoogthong. (2006). Basic tourist information, Travel behavior And satisfaction with the quality of tourism services in the forecast, The intention of returning to Phuket of Thai tourists. Independent research Master of Science Psychology.
Siriraj Museum. Siriraj Medical Museum.(online).access from https://www.sirirajmuseum.com/siriraj-medical-museum.html. accessed on October 9, 2015.
Sudjai, Uthaipun. (2002). Customer Satisfaction with the Telephone Organization of Thailand Chonburi province . Thesis Applied Sociology Graduate School, Kasetsart University.
Teepaparn, Dara. (1999). Consumer Behavior. Bangkok : Bansomdejchaopraya Rajabhat University.
Tourism Authority of Thailand. Summary Report of Tourism Situation in International Market and Trend for Year 2012 - 2013.(online).access from https://www.tatreviewmagazine.com/upload/241/5_Thematic_Tourism.pdf. accessed on October 9, 2015.