A Conceptual Model: An Application of Universal Design in Tourism Industry for Senior and Disabled Tourists - A Case Study of North to Central Pattaya Beach Road Area
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Abstract
This research was aimed to develop a Conceptual Model of an Application of Universal Design in Tourism Industry for Senior and Disabled Tourists in the area of North to Central Pattaya Beach Road Area by using 7 principles of Universal Design. A research was conducted by a qualitative method by using observation and interviewing with both government organization, public organisation and other supportive organisation to obtain useful information. Research results found that the interviewees believe that the existing facilities and infrastructures in the area of research are well equipped and efficient in serving the needs of seniors and disabled people. The main aspect that should be developed is a perception and awareness of people towards the right and needs of senior and disabled people. Therefore, the researcher had come up with a conceptual model of an application of Universal Design in the tourism industry for senior and disabled tourists in the area of the north to central Pattaya beach road area. The conceptual model can be divided into 4 related aspects which are 1) Facilities and Infrastructures 2) Qualified Supplier 3) Knowledge and Awareness and lastly 4) Marketing and Promotion. These aspects are essential elements that will help in developing an awareness and also create advantages to all stakeholders.
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