Main Article Content
This research aimed 1) To study the consumption behavior of homemade bakery from the elderly in Bangkok. 2) To study the decision to choose homemade bakery products in terms of the products of the elderly in Bangkok. 3) To Study the selection of Bakery Products on the Products of the elderly in Bangkok. In this quantitative research, the data were collected from 400 elderly in Bangkok. A questionnaire was used as the data collection tool. The data were analyzed by Frequency, Percentage, Standard Deviation, One – Way ANOVA.
This research revealed that majority of the elderly in Bangkok were females, aged 60-69, Holding a bachelor’s degree, married, Working for private business with an average monthly income of 40,001 – 50,000 baht. The majority of consume behavior of homemade bakery of the elderly in Bangkok were most of them buy homemade bakery from department store, the top choices of homemade bakery was cake. The cause of choosing homemade bakery was deliciousness. The occasion of buying homemade bakery of elderly in Bangkok was for themselves. The timing of buying homemade bakery of elderly in Bangkok was 12.01 p.m. – 18.00 p.m. The majority of decision to choose homemade bakery products in terms of the products of the elderly in Bangkok were most of them required warranties, value, convenience, respectively.
By testing the hypothesis, it was found that the general information of different types such as gender, age, education, status, occupation and average monthly income Result in the decision to choose bakery products of the elderly in Bangkok differently. And bakery consume behavior of elderly in Bangkok different resulting in the decision to choose bakery products of the elderly in Bangkok differently.
Article Screening Policy
- All research and academic articles to be published must be considered and screened by two peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
Data from the National Health and Nutrition Examination Survey, 2011–2014. Retrieved Oct 15, 2019, from https://www.ncbi.nlm.nih.gov
Mananya, P. (2003). Elderly Person Act, Retrieved October 10, 2019.
Manolee, S (2018). Food consumption behaviors and decisions that affect the health of older person in Suratthani Province, Journal of Srivanalai Vijai.
Marketeer. 2017. AMOR Bangkok cake 139 m. Retrieved October 15, 2019. Form https://marketeeronline.com
Supanne, P. (2019). Healthy food consumption behaviors of elderly in Na-o sub-district, Muang district, Lori province. Research and Development, Journal, Lori Rajabhat University.
Supanne, P. (2019). Food consumption behaviors and nutrition status of the elderly in Na-o sub-district, Muang district, Loei province, Loei Rajaphat University.
Sanchai, K. (2018). Factors affecting food consumption behaviors of adults in northeastern Thailand. Retrieved October 10, 2019. Form, https://www.tci-thaijo.org
Krittin, C. (2557). Knowledge, Attitude, and Food Consumption Behavior of the Elderly in Songkhla Province. KASETSART JOURNAL: SOCIAL SCIENCES, Kasetsart University, Bangkok. (Thailand)
Weerana, N (2018). PACKAGING FORM AFFECTING CONSUMERS’ DECISION TO BUY DRY FRUITS FROM SUPERMARKETS IN BANGKOK. Retrieved October 15, 2019. Form http://acad.vru.ac.th/Journal/journal