MARKETING MIX FACTORS OF CAT CAFES IN BANGKOK

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Oraya Boonprasert
Wilasinee Yonwikai
Atthawet Prougestaporn
Prach Punnasuparom

Abstract

The objectives of this research are to explore personal factors of consumers using cat café in Bangkok, and to study marketing mix factors influencing selection of cat café in Bangkok. Data were collected from online questionnaire of consumers visited cat café in Bangkok, a total 218 people, analyzed the data by using statistic software package.


The study indicated that most respondents were female between the ages of 21-30 years, had a bachelor's degree. Monthly income was 10,000 baht, most of them were office employees. Respondents agreed that the most importance factor was personnel. Consumers have overall agreements of visiting cat café in terms of physical characteristics, process, and distribution channels at the most importance. Therefore, the cat café operator should pay attention on service development by focusing on the factors that consumers concern the most. For personnel aspect, employees had a well-trained for professional service provider and be polite. For physical characteristic aspect, cat café provides hand washing service points.

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How to Cite
Boonprasert , O. . ., Yonwikai , W. ., Prougestaporn, A., & Punnasuparom , P. . . (2021). MARKETING MIX FACTORS OF CAT CAFES IN BANGKOK . Dusit Thani College Journal, 15(2), 314–326. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/249357
Section
Research Article

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