Factor Affecting Sport Tourism Strategy of Thailand

Abstract

        This research aims to study causal factors sport tourism in Thailand. There are three mains objectives, which is 1) To study the current situation of sport tourism. 2) To analyze the sport tourism situation in Thailand. 3) To study causal factors affecting the sport tourism in Thailand, survey method was adopted as a tool for collecting data from 316 tourists throughout Thailand which data has been analyzed by mean and standard deviation.

        The results of the study on the factors affecting the decision of sports tourism were found at a high level. Most tourists focus on the environment, with emphasis on facilities of the place as well as politeness and service mind of service providers. For products and services, tourists focus on interesting activities during their journey. For individual interesting, tourists pay attention in modern tools and equipment. The distribution channels of tourist highlights on modern distribution channels such as internet for promotion campaign or attractive price reductions. For presentation, tourists give emphasize to attractive places. Finally, for the prices, tourists pay attention on value of money paid.