Perceived impact of sustainable community-based tourism affecting to quality of life satisfaction of residents in community: A case study of Ban Bang Rong Community, Phuket

Abstract

        This study aimed to investigate the perceived impact of community-based tourism effect on quality of life of the residents’ in Baan Bang Rong Community, Phuket. The mixed method research was used with concurrent approach by qualitative method and qualitative method. The quantitative method was survey research. The data was collected from 289 residents in Baan Bang Rong Community with questionnaire and analyzed with multiple regression analysis. The qualitative method was case study research. The data was collected from five community leaders in Baan Bang Rong Community with semi-structure interview; and analyzed with content analysis. The quantitative results showed that social and culture affected on quality of life satisfaction at 0.001 (β = .216, t = 3.743***). The economic influenced on quality of life satisfaction at 0.001 (β = .186, t = 3.339***). Moreover, environment impacted on quality of life satisfaction at 0.01 (β = .149, t = 2.649**). In addition, technology had effect on quality of life satisfaction at 0.05 (β = .106, t = 1.970*). The qualitative result showed that factors: environment, socio-culture, economic, and technology, affected on quality of life satisfaction for residents. Also, the results of mixed method data analysis with qualitative and quantitative showed that it was consistent. The factors: environment, socio-culture, economic, and technology, influenced on quality of life satisfaction of residents in Ban Bang Rong Community, Phuket