Front-section

AI-Driven Innovation for Operational Transformation: A Case Study of Organizational, Technological, and Human Factors in WH Company

1-30

Development of Accounting For The Herbal Processing Community Enterprises Group in Loei Province

31-49

The Development of Metaverse-Based Innovation Using Simulation Scenarios to Promote Peaceful Coexistence and Reduce Violence among Vocational Education Students in Phetchaburi and Prachuap Khiri Khan Provinces

50-76

The Effects of Communicative Language Teaching Integrated with Vlogging on EFL Learners’ English Speaking Skills

77-103

The Effects of Experiential Value and Customer Experience Quality on Local Gastronomy Perception and e-WOM Intention among Customers of MICHELIN Guide-Listed Restaurants in Thailand

104-129

STRATEGIES FOR DIGITAL SKILLS DEVELOPMENT OF THE SCHOOL ADMINISTRATOR IN BASIC EDUCATION

130-149

Strategic Performance Indicator Management for Enhancing Organizational Performance: A Case Study of Prince of Songkla University, Phuket Campus

150-172

A Teacher development Model Using the Design Thinking Process to Develop the Ability to create Innovative Learning Management in Home Economics

173-193

Guidelines for Development of the Master of Arts Program in Thai, Faculty of Humanities, Chiang Mai University

194-214

The Development of an Instructional Model Using Scaffolding Techniques Integrated with an Artificial Intelligence Program to Enhance English Writing Skills of English Language Learners in Higher Education

215-244

Promoting Entrepreneurship through Psychological Group Dynamics: A Process-Based Learning Innovation in General Education

245-262

The Effects of Entrepreneurial Orientation and Market Orientation on Marketing Performance: The Mediating Role of Digital Marketing Capability among E-Commerce Entrepreneurs in Northeastern Thailand

263-292

Knowledge Landscape of Community-Based Enterprise Sustainability: Lessons from Literature Synthesis and Contextual Insights from Developing Countries

293-313

The Development of Chinese Character Recognition Skills through Game-Based Learning Integrated with Wordwall among Undergraduate Students at Maejo University

314-332

Developing a Holistic Marketing Strategy for Satun UNESCO Global Geopark through Multi-Stakeholder Participatory Processes

333-355

The Influence of Organizational Commitment on Intention to Stay: Crime Prevention and Suppression Police Officers in the Three Southern Border Provinces

356-380

Potential and Media Technology Reception for Cultural Capital Communication: Designing a Training Curriculum for Upper Secondary Students in Chomthong, Chiang Mai

381-404

Guidelines for developing Thai desserts Product from Geographical Indication (GI) - Certified Suphan Water Chestnuts

405-430

Social Return on Investment Assessment of Capacity Development in the Kachin Sudjai Ethnic Community Enterprise: A Case Study of the Nong Khiew Royal Project Area, Chiang Mai, Thailand

431-442

A Management Innovation Model for Urban Business Ecosystems through Knowledge Exchange Mechanisms: Evidence from Learning Cities in Thailand

443-468

Textbooks as Cultural Resources: An Analysis of Cultural Representation in Thai Grade 7 English Textbooks

469-489

The Moderating Role of Business Innovation in the Relationship Between Community Capital and Corporate Social Responsibility through the Sustainability of Social Enterprises

490-515

Development of Competency in Creating Supplementary Materials and Thai Textbooks via Creative Learning Approach and ADDIE Model for Education Students at Chiang Mai Rajabhat University

516-541

TPACK: An Instructional Innovation for Integrating Technology to Enhance Teacher Competencies and Learners’ 21st Century Skills

542-556

A Comparative Analysis and Legal Reform for Consumer Prevention and Protection in the Digital Environment

558-582

Back-section

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