Quality Assessment of perception and Customer Satisfaction with the Public relations media for the honey-roasted tamarind products. “Tamarind Creates Life” brand of the Farmer Community Enterprise Group creates life-changing gardens at Pak Num Poi

Abstract

The purposes of this research are: 1) To evaluate the quality of public relations media for branded honey-preserved tamarind products. “Tamarind Creates Life” of the Agricultural Community Enterprise Group creates life-changing gardens at Pak Num Poi 2) To assess consumers' perception of the public relations media for brand honey preserved tamarind products. “Tamarind Creates Life” of the Agricultural Community Enterprise Group creates life-changing gardens at Pak Num Poi 3) 3. To assess consumer satisfaction with the public relations media for the brand Honey Preserved Tamarind products. “Tamarind Creates Life” of the Agricultural Community Enterprise Group creates life-changing gardens at Pak Num Poi. The instrument used in the study was a questionnaire by a sample of people who had eaten preserved tamarind with honey under the brand "Tamarind Life" and had viewed the media promoting the product of preserved tamarind with honey under the brand "Tamarind Creates Life". "Tamarind Creates Life" who were willing to answer totaling 398 people. Statistics used in data analysis include frequency, percentage, mean, and standard deviation. The results of the study found that Sample group evaluates content quality It is at a very good level (  = 4.52) in terms of presentation media. is at a high level (  = 4.41) The sample group has awareness is at the highest level (  = 4.46) and the sample group is satisfied at a high level (  = 4.37) Therefore, evaluating the quality, perception and satisfaction of consumers towards the public relations media for the brand's honey-roasted tamarind products. “Tamarind creates life” can be used effectively in practical situations.