Factors Affecting Mutelu Behavior of Foreign Tourists at Wat Phakho, Songkhla Province

Abstract

This study aimed to investigate the "Mutelu" behavior of international tourists at Wat Phako, Songkhla Province, and to examine the factors influencing such behavior. The research employed a quantitative approach, with a sample of 400 international tourists visiting Wat Phako, selected through accidental sampling. Data were analyzed using descriptive statistics and multiple regression analysis.

The findings revealed that most respondents were aged between 40–49 years, held a bachelor's degree, worked as employees, and were predominantly from Malaysia. Overall, the level of Mutelu behavior was moderate. The most popular activity was merit-making, while amulet worship was less favored. Belief in luck and financial stability emerged as the most influential factors, followed by the motivation to feel safe and achieve success. Conversely, acquiring information through books and family had the least influence. The results of multiple regression analysis showed that the independent variables collectively accounted for 46.1% of the variance in Mutelu behavior (R² = 0.461), with statistical significance at the .05 level. The significantly positive predictors included acquiring information through books, belief in luck and wealth, the desire for success or fulfillment, and a sense of safety. On the other hand, negative predictors included educational level, health concerns, occupation, and the desire for social acceptance. These findings suggest that Mutelu practices serve as a coping mechanism for managing economic and psychological uncertainty among international tourists, especially in a volatile global context.