กลยุทธ์การพัฒนาวิสาหกิจชุมชนข้าวนาป่าหอมพนมสู่การผลิตข้าว ตามแนวปฏิบัติทางการเกษตรที่ดี (GAP)

Aphinya Udomwech

doi:10.14456/psruhss.2025.29

Authors

Aphinya Udomwech Faculty of Education and Development Sciences, Kasetsart University, Nakhon Pathom 73140

DOI:

https://doi.org/10.14456/psruhss.2025.29

Keywords:

Learning process, Development strategies, Self-management, Change agents, Good agricultural practices

Abstract

This qualitative research aimed to study the self-management practices of the Khao Na Pa Hom Phanom community enterprise, analyze its current situation, and synthesize development strategies toward Good Agricultural Practices (GAP). The study employed purposive sampling with 37 community enterprise informants and 3 government experts. Data collection utilized in-depth interviews, focus group discussions, and participant observation. Content analysis and SWOT/TOWS matrix techniques were applied for data analysis, with triangulation and stakeholder feedback ensuring credibility. Findings revealed that self-management practices were grounded in self-reliance based on sufficiency economy philosophy, integration of indigenous knowledge with contemporary innovations, and robust group systems with effective change agents. The community enterprise’s advantages included rich ecological resources and local wisdom, but faced limitations from climate conditions, market competition, a lack of production standards, and an aging population. Opportunities arose from health-conscious customer trends and government supportive policies. Development strategies comprised four approaches: 1) creating innovations from local wisdom for the health market; 2) utilizing appropriate technology to enhance sustainable production efficiency; 3) integrating local wisdom with smart systems; and 4) establishing a mechanism for intergenerational knowledge transfer. The integrated community rice center serves as the key implementation mechanism. This research successfully developed 10 change agents for GAP rice production covering 104.5 rai (approximately 16.7 hectares), reflecting a sustainable community enterprise development approach driven by community self-management.

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