Value Creation Process from Social and Cultural Capital towards the Development of Community’s Strength and Sustainability of Phapang Subdistrict, Maeprik District, Lampang Province

Abstract

The objectives of the research were 1) to find out lesson learned from community’s management on the basis of community’s potentials and context 2) to propose value creation model for strengthened and sustainable community and 3) to propose collaborative community’s development plan of Phapang sub-district, Maeprik district, Lampang. This research used a qualitative research methodology which is a Participatory Action Research (PAR). Content analysis, participant observation, focus group discussion, in-depth interview were applied in this research. The research tools were interview form and draft questions for study community lessons and knowledge creation process. Data were analyzed by content analysis method and presented by descriptive method with a triangular
examination of the data. The results of the research revealed that Phapang community management originated from the problem of lack of arable land and water resources, migration of working-age people to large cities, inadequate distribution of development from the government sector, including conflict of ideas among people in the community. Thus community development creating process was applied under the concept of self-reliance through the value-oriented process of community management and the process of Creating Shared Values ​​(CSV) which is driven by the Phapang Community Committee (social enterprise). However, the problem with the initial implementation is the conflict of ideas in the management of the community resources. Communities are strengthened by ties of kinship and village constitution, creating value from naturalresource capital, human capital and knowledge base, and community social capital. This reflects through the process of creating community values, the strength and sustainability of the community in the form of the PHAPANG Model.