Thai Tourists’ Satisfaction with Ecotourism and Adventure Destinations in Nopphitam District of Nakhon Si Thammarat
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Abstract
This research aims to study the satisfaction of Thai tourists with ecotourism and adventure in Nobpitam District, Nakhon Si Thammarat Province. The population and samples were 400 Thai tourists visiting the areas. Data collection was done using field surveys and questionnaires. The collected data was analyzed using descriptive statistics, which included frequency distribution, percentage, average, and standard deviation, as well as regulated standards for assessing the potential of tourist attractions.
The results of the study showed that the overall satisfaction of Thai tourists towards ecotourism and adventure destinations is between moderate and high levels. Tourists are the most satisfied with the service, followed by individual safety and property, news and events, convenience, and physical aspects of the destinations. The results of tourist attraction potential assessment analysis of six destinations such as rafting in Klong Klaii, Swan Cave, Khao Janglon Sea of Mist, Krung Ching Waterfall, Khao Leem Sea of Mist, and Pra Huey Laek forest path show that overall, the potential of the destinations meets the excellent standard. The highest-rated tourist attraction is Swan Cave, followed by Khao Leem Sea of Mist and Krung Ching Khao Janglon Sea of Mist, respectively.
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