The Study of the Current Situation and Expectations for Sustainable Management of Private Higher Education Institutions
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Abstract
The objectives of this research were to 1) study the current situations in sustainable management of private higher education institutions, 2) study expectations for sustainable management of the institutions, and 3) determine the Priority Need Index (PNI) of marketing mix principles (7P’s) and ESG (Environmental, Social, and Governance) principles. The sample group involved 400 lecturers and personnel from five private higher education institutions. Data was collected from 40 lecturers and 40 personnel of each institution, and 80 samples were taken from the top five private institutions mentioned by UniRank University Ranking. The top five private higher education institutions are arranged according to the following order: 1) Assumption University, 2) Rangsit University, 3) Bangkok University, 4) Sripatum University, and 5) University of the Thai Chamber of Commerce. The research tool is a questionnaire, and five experts assessed the consistency through the Index of Item-Objective Congruence (IOC) gaining a value greater than 0.50 and the value of reliability was between 0.78 - 0.98. Data were analyzed through frequency, percentage, mean, standard deviation, and prioritize information to assess the current situations and expectations based on the opinions of the sample group using the Priority Need Index (PNI).
The results revealed that the current situations of sustainable management of private higher education institutions concerning the environmental dimension had the highest mean of 3.92, and expectations for sustainable management involving the environmental dimension had the highest mean of 4.44. Moreover, the highest PNI was the sustainable management of private higher education institutions in the environmental dimension with the value of 0.132, subsequences were governance with 0.130, as well as social and people with 0.116. As for the study’s contribution, the results can introduce the top three PNI of environment, governance, and social dimensions in the sustainable management of private higher education institutions.
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