Consumer Behavior and Acceptance of Roof Metal Sheet Technology

Abstract

The purposes of this study were to study: 1) consumer acceptance of metal sheet technology, 2) consumer behavior in purchasing metal sheet roof material, and 3) the relationship of technology acceptance and consumer behavior to purchase material metal roof. The population used in the study was the consumers who influenced the decision to purchase metal sheet roofing materials. This includes builders, contractors, homeowners, project owners in Lam LukKa District, PathumThani Province. The sample size used in the study consisted of 400 people by convenient random sampling. The results were found that 1) consumer acceptance of metal sheet technology overall, it was at a high level. 2) purchasing behavior of metal sheet roofing materials revealed that for the purpose of purchasing a house/residential building, the person influencing the purchase decision was oneself, the average cost per purchase amounted to 10,000 – 50,000 baht/time. The purchase period is normal days, Monday - Friday. The type of purchase is: there is a roof with insulation type PUFoam (1 inch or 25 mm. thick), and 3) Acceptance of technology and consumer behavior in purchasing metal sheet roofing materials of consumers in Lam Luk Ka District Pathum Thani Province found that the sample group, age and occupation were different, affecting the acceptance of technology. Perceived benefits Ease of use, differences, and perception of risks no different including technology acceptance There was a relationship with the behavior of purchasing metal sheet roofing materials, namely acceptance of the technology in terms of perceived benefits. correlated with purchasing behavior Metal roof material Objectives The person influencing the purchase decision Average cost per purchase time of purchase type of purchase.