Development of a Set of Guidelines for Creative Storytelling Tourism, Tha Sap Community, Yala Province

Abstract

This research aims to study the development of a storytelling creative tourism set of guidelines using the study area of the ​​Thasap community, Mueang district, Yala province. The research technique was used with a community group of 30 people. The tools used were interviews, creative group discussions (AIC), and field notes, covering the objectives and concepts used in both storytelling and creative tourism concepts. The data were then organized and analyzed using content analysis, and presented using descriptive analysis. The results of the study found 2 issues: Dimension 1: Exploring tourism activities through community stories to categorize, plan, design activities, edit, and confirm the results of the data until the conclusion was reached to create community stories according to the action plan. Dimension 2: Developing community stories as a toolkit under the concept of ThaSap: Storytelling towards creative tourism management. can use community stories to design creative stories, innovations for tourists to learn more about the community’s way of life, and to organize a creative tourism program design using 3 tools: 1) Routes: Community tourism consists of important tourist attractions, highlights, and community locations. Tourism 2) Media (Alphabet Creative Tourism) in the form of letters, and stories, of the Tha Sap community and 3) Travel Program, half-day and one-day tourism, to increase the structure of activities in the area, respond to and support policies, economics, and new perspectives for tourists to come and learn about the community's values.