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Vol. 17 No. 1 (2018): JANUARY-JUNE
Published:
2018-06-26
Full Issue
ปกวารสาร
Research Articles
Factors Affecting Chinese Consumers’ Willingness to Repurchase Thai Products
Yolamas Jeerasantikul, Chenglin Liao
1-17
PDF
A Case study of Push and Pull Factors Influencing Thai Tourists' Purchase Behavior of Street Food: Case Study of Hua Hin Night Market, Prachuap Khirikhan Province
Nattharida Mongkonkeeree, Charoenchai Agmapisarn
18-32
PDF
Perception of Thai Entrepreneurs toward Halal Certification
Sumittra Sriviboone, Rosechongporn Komolsevin
33-47
PDF
Identity and Aesthetics Studies of Animated Feature Films in Thailand during BE 2545-2558
Nitjung Pantapot
48-66
PDF
The Role of Attitude and Intent in Ethical Decision Making of Advertising Practitioner in Digital Age
Sawitree Cheevasart, Raymie E. McKerrow
67-83
PDF
The Study of Denotation, Connotation, and the Meaning Construction of Hello Kitty in Thailand
Navinee Rodkaew
84-98
PDF
Self-Disclosure and Self-Presentation on Facebook: The Role of Knowledge-Building Experience and Self-Monitoring
thanawut naigowit, Thanawut Naigowit
99-117
PDF
Cluster Analysis of Technology Acceptance and Purchasing Behavior among Online Apparel Consumers
Charttirot Karaveg
118-132
PDF
The The Feasibility of Establishing Aircraft Maintenance, Repair and Overhaul (MRO) in Nakhon Phanom Province of Thailand
Jirawan Deeprasert, Sawinee Kopolrat, Natnaree Suriyasit
133-144
PDF
Consumers’ Digital Information Receptivity, Media Selection and Purchase Decision Where Thai Fashion Clothing Products are Concerned
Pathathai Thiendej, Supamonta Supanan
145-157
PDF
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