Analysis of Political Strategies Leading to Victory in the 2023 General Election: A Case Study of the Bhumjaithai Party in Constituency 11, Ubon Ratchathani Province

Abstract

Abstract

This study aims to analyze the election strategy of the Bhumjaithai Party in the 2023 House of Representatives election for Constituency 11 in Ubon Ratchathani Province through a case study of Ms. Tuangthip Jintawet, the successful candidate. The findings indicate that the success resulted from a combination of personal strategies, the use of social and political capital at the local level, and adaptation to the new electoral system, which allows candidates to play a prominent role locally. Key strategies included building a close relationship with voters, continuous grassroots campaigning, presenting policies that address community needs, and establishing political alliances at the local level. This study reflects that the Bhumjaithai Party’s success in this constituency was not solely due to national party momentum but stemmed from a multifaceted strategic approach that effectively responds to the political and social context of the area.