Burapha Journal of Business Management: BJBM

Burapha Journal of Business Management, organized by the Faculty of Business Administration, Burapha University, is designed to foster research articles and academic articles in the business administration field and is scheduled to be published 2 issues per year (in June and December). It is an academic journal listed in the Thai Journal Citation Index Center (TCI) Group 1, and the journal quality certification is effective from 2025 to 2029. The journal aims to publish quality academic articles and research papers on business administration by internal personnel and public audiences. It is a medium for exchanging academic opinions among personnel, lecturers, researchers, academics, and students. The article that is considered for publication must not have been previously published in any journal and must not be under consideration by other journals. Every published article must receive approval from the editorial team and is peer-reviewed by at least 3 reviewers in the related fields. The evaluation is done by double-blind peer review, in which the reviewer's and author's names and affiliations are anonymous.

ISSN 2730-230X (Online)

Announcements

Announcement on Guidelines for Research Article Submission

2026-09-02

Burapha Business School, Burapha University, would like to inform all authors that, effective October 1, 2026, onwards, all research article submissions must be accompanied by a copy of the Human Research Ethics Approval Certificate (or IRB Approval Certificate). This certificate must be issued by the Human Research Ethics Committee of the institution where the data was collected, the author's university, or a relevant affiliated organization.

This requirement aims to elevate the standards of research publication and ensure that all research processes strictly adhere to ethical principles.

Current Issue

Vol. 15 No. 1 (2026): January – June 2026

Published: 2026-06-26

Full Issue

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Research Articles

Reference Groups and Word-of-Mouth Communication on Social media of Thai Amulet Soft Power that affects Purchasing Intention

Tanaphon Nitichaowakul, Jirapa Phungbangkruay, Chalaporn Yun

1-20

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Integrated Marketing Communication and Perceived Value Influencing Purchase Decisions of Health Check-up Programs among Users of Private Hospitals in Songkhla Province

Ekkawat Chuchaisri, Thienchai Phankhong

21-39

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The Effect of Intangible Assets and Goodwill on Capital Structure of The Companies Listed on The Stock Exchange of Thailand in SETESG Index

Suchada Jiamsagul, Sirada Jarutakanont

40-61

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The Influence of Employee Participation on Organizational Citizenship Behavior: The Mediating Role of Organizational Commitment

Phatre Friestad, Ananchai Kongchan, Krisada Chienwattanasook

62-85

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The Influence of Customer-Centric Marketing Mix (SAVE Model) on Thai Fabric Export Marketing Strategies: The Mediating Role of Thai-Chinese Intercultural Communication

Chanyanut Nanthakwang, Danupon Sangnak

86-106

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Smart AR Food Tourism: Creating New Experiences, Elevating Local Cuisine through Augmented Reality

Kanokkarn Snae Namahoot, Ketwadee Buddhabhumbhitak

107-124

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Clustering Companies by Sustainability Behavior: A Comparative Study between Industrial and Non-Industrial Sectors

Parisa Jindaluang, Attawan Juntasutho

125-147

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The The Role of Service Marketing in Fostering Customer Loyalty: An Empirical Study of Badminton Centers in Chiang Mai

Aticha Kwaengsopha, Thanapat Pongprayoon, Renus Sermboonsang, Ek Bunchua, Theerakiti Navaratana na ayudhya

148-167

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