Organizational Management in the Era of Diversity: A Case Study on the Application of the Nine Keys Principles from Palangjit Dharma Jakrawan Institute

Main Article Content

Chonnapha Punnanan
Chunipha Poedloknimit

Abstract

The research aims to 1) study the challenging context of organizational management in the era of diversity, and 2) propose an approach for managing organizations in the era of diversity by applying the Nine Keys Principles from Palangjit Dharma Jakrawan Institute. This is a qualitative case study that employed in-depth interviews with 20 executives and personnel from the selected organization. The data collection instruments were verified for content validity by a panel of experts and piloted with a group similar to the sample group to ensure their suitability before being implemented in the actual study.


The findings revealed that 1) the challenges of managing organizations in the era of diversity included generational diversity, cultural diversity, and diversity of knowledge and experience; and 2) the approach of organizational management by applying the Nine Keys Principles led to significant changes in three components: (1) adaptation at the individual level, (2) transformation at the team and interpersonal level, and (3) cultivation at the level of organizational culture, with the instillation of positive values and attitudes towards diversity as the central focus of changes. The integration of these three components will lead to the creation of a sustainable organizational culture of diversity. This research can be used as a guideline for executives and human resource professionals to manage organizations in an era of diversity. Additionally, it contributes to the development and expansion of knowledge and theories related to diversity management in organizations by integrating the human development concepts based on the Nine Keys Principles with the context of management in an era of high diversity. This will serve as an important foundation for furthering and expanding research studies in the future.

Article Details

How to Cite
Punnanan, C., & Poedloknimit, C. (2025). Organizational Management in the Era of Diversity: A Case Study on the Application of the Nine Keys Principles from Palangjit Dharma Jakrawan Institute. Hatyai Academic Journal, 23(3), 416–439. retrieved from https://so01.tci-thaijo.org/index.php/HatyaiAcademicJournal/article/view/276746
Section
บทความวิจัย (Research Article)

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