Published: 2026-08-06

Influence of Service Quality and Customer Satisfaction on Repurchase Intention of Shabu Restaurant Customers in Nakhon Ratchasima Province

Pittaya Ponklang, Phenphattra Toemphan, Sunanta Pasaloa

311-328

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Bias-Aware Content Validity Assessment: Expert Judgment, Power Asymmetry, and Validity Evidence in Research Instrument Development

Taisith Kruasom

329-355

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The Construction of Meaning of Working-Age Rural-to-Urban Labor Migration in Popular Thai Music Videos

Permporn Na Nakorn, Sirikes Kumpitak, Kamolchanok Yuadyoung, Saengravee Krajangsart

356-375

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Digital Trust as Halal Tourism Infrastructure: A Documentary Framework for SME Competitiveness in the Hat Yai–Songkhla Border Economy

Federico Verri

376-399

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The Power of Creative Handicrafts in Textile Weaving: Threads of Wisdom and Their Social and Economic Value in Phu Khao Thong Subdistrict, Sukhirin District, Narathiwat Province

Jedsarid Sangkhapan, Kettawa Boonprakarn, Chutima Thutsaro, Chaowanee Kaewmano, Arisra Boonrat

400-420

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The Influence of Firm Resources and IT Capability on Firm Performance: A Study of Big Data Platform Enterprises in Hangzhou, Zhejiang Province, China

Qi Pan, Sutthikarn Khong-khai, Liang Hui

421-441

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Didactic Characteristics in Ajarn Yod’s Ghost Stories

Yotsavajee Yangdee, Pichet Saengthong

442-465

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