Strategic Study of Wholesale Business Frozen Foods in the Northeast of P.MART SUPERSTORE CO., LTD.

Abstract

This study has objective to (1) To study current situation, problem of affecting toward organization and (2) To study strategy administration, planning and strategy of business and duty is resolve problem and take advantage of trade. There is qualitative analysis on analysis document from related education agency. The analysis internal and external factor of company including SWOT Analysis, Five Force Analysis, Value Chain Analysis related with P Mart Superstore Co., Ltd., is considering. Result of study found that selected strategy consists of products strategy, price strategy, place strategy, marketing promotion strategy, management strategy and create business identity of modern frozen foods on reduce production cost and better control quality. The business strategy found that strategy of Cost-Leadership due to protect competitor and company has further profit. While higher competition practical strategy and supply material strategy is stress on efficiency and low cost f produce. The complex leader company in frozen foods has developed frozen foods and seasoning in same type for trade. As income source of growing and building balance of income that company is operate business of frozen foods regarding to readiness and completeness to customer by creative development and attention in all details.