Internet-Using Behavior and Satisfaction toward the Use of Internet for Travelling Purpose of the Tourists in Tak Province

Abstract

         The purposes of this research were 1) to study Internet-using behavior of the tourists in Tak province 2) to study the satisfaction toward the usage of internet for raveling purpose of the tourists and 3) to study the relationship of internet-using behavior and satisfaction toward the usage of internet for raveling purpose of the tourists with different personal factors. It was survey research. The samples of this research totaled 400 people who were tourists in Tak province. The tool was a questionnaire for collecting the data. Statistics used data analysis to be frequency, mean, standard deviation and chi-square.

            The results of research found that 1) the majority of the samples averagely used the internet for travelling to purpose more than 3 days per week, 3-4 times a day, 5-6 hours per time, during 6.01-12.00 a.m. The majority of them used the internet through cell phone and the purpose was to communicate with others through the network 2) the satisfaction toward the usage of internet for traveling to purpose overall and sides at high level 3) the result of hypotheses test also reveals that personal factors such as gender, age, education, occupation, income have effected to the internet-using behavior and satisfaction toward the usage of internet for travelling purposes of the tourists at .05 significance level.