Guidelines for Increase Potential Nawatwithi OTOP Tourism Community Ban Tungyung, Udonthani Province

Abstract

The objective of this research is to study 1) the potential and propose a way to increase the potential of the OTOP Nawatwithi tourism community of Ban Thung Yang, Udonthani Province, 2) the development of Ban Thung Yang, Udonthani Province. They use quantitative research, information is collected in In-depth interviews, group chats, and non-participatory observation. Sixteen key informants select purposive sampling, including representatives of occupational groups, government representatives, tourism experts, and people in tourist destinations. The tools include the tourism potential assessment form. Data were analyzed by percentage, mean, standard deviation, synthesis of related content or content, categorized in the same group and presented in a collation form.

The research results showed 1) the potential of the tourism community in OTOP Nawatwithi tourism community of Ban Thung Yang, Udonthani Province, at a high level. The occupation group with the highest potential was the processed food learning group, followed by the dancing and basketry groups. The guidelines for enhancing the potential of OTOP tourism communities in Nawatwithi, Ban Thung Yang, Udonthani Province was found that they had potential in resources. Nature travel Tourism resources include arts and culture, traditions, folk wisdom, lifestyle, and occupation. The attraction of tourism in the community is outstanding. It has a clear selling point that can attract tourists to the community 2) Guidelines of OTOP Tourism Community Nawatwithi Ban Thung Yang is ready to be a tourist attraction to accommodate tourists with the support of government agencies in organizing various activities. That can create a remarkable appeal to attract tourists to the community, which has a guideline of the tourism community OTOP Nawatwithi Ban Thung Yang by making a clear selling point from the search for information from the tourism community. There is information on tourist attraction points in the community. Appear on multiple websites or resources, which has to be mentioned a lot and showing information about being a tourism network with a public relations path travel calendar of tourism network partners. Including a guideline for organizing a tour package that offers tourism. Activities in the community of various tour companies that attract tourism.