Tourism Development of Thung Bua Daeng “Bueng Lahan” Chatturat District, Chaiyaphum Province

Abstract

This article was aimed to examine 1) the potentialities of tourism resources. 2) To evaluate the behavior and satisfaction of the tourists on tourism resources, and 3) to propose recommendations for developing tourism in Thung Bua Daeng Bueng Lahan. The research was administered with mixed methodology. The qualitative samples are 15 key informants who are Subdistrict Administrative Organization officers and personnel who directly manage the local tourism development, selected by purposive sampling, and used in-depth semi- structured interviews for content analysis. The quantitative samples are 400 tourists who visited Thung Bua Daeng, selected by convenience sampling and used questionnaires for data collection. The quantitative research utilized statistical appliances to induce the conclusion as follows: Percentage, Mean, and Standard Deviation.

The research found that: 1) the tourists’ opinions on tourism potential were at a moderate level, where the highest average mean score is tourism activities, and tourism accessibility respectively, 2) tourists’ satisfaction with tourism destinations was at a moderate level overall, where the highest average mean score is attractions, and accessibility respectively, 3) from the results of the data analysis, the researcher suggested six features that need to be developed, from the most urgent to the least: (1) Accessibilities, (2) Accommodations, (3) Amenities, (4) Ancillary Services, (5) Attractions, and (6) Activities.