Sustainable Success of The Airline Business in Thailand

Abstract

This research aimed to study 1) The level of sustainability of airline business success, executive leadership, new partnerships, business innovation, and collaboration management. 2) The influence of leadership, new partnership, collaboration management and business innovation that affect the sustainable airline business success, and 3) The sustainability  of the airline business success in Thailand using mixed methods research by using the questionnaire with the number of sample was 377 airline employees in Thailand and semi-structured open-ended type in-depth interview with 16 keys informants operating as airline employees in Thailand. Analyze data using descriptive statistics and inferred statistics. Analysis of structural equation modeling then using quantitative research on significant issues. The question will be qualitative research data from all two methods to process and analyze together.

The research results show that 1) Sustainable airline business success in Thailand, business innovation, new partnerships, collaboration management, and executive leadership overall are at a high level when considering each aspect. It was found that it was at a high level in all aspects. 2) The sustainable airline business's success in Thailand is based on executive leadership, new partnerships, participatory management, and business innovation. 3) The guidelines for the sustainable success of the airline business in Thailand found that the most significant influential overview is executive leadership, business innovation, new partnerships, and participatory management.  When considering only the factors that directly affect the success of the sustainable airline business, it was found that business innovation has the most direct influence on the success of the airline business in a sustainable way.