Vol. 12 No. 1 (2020): ๋January-June

วารสารธุรกิจปริทัศน์ ปีที่ 12 ฉบับที่ 1 มกราคม-มิถุนายน 2563

Published: 2020-06-25

Special Articles

Crisis and Business Adaptation

Siriwut Rungruang

1-10
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Research Articles

Factors Affecting Purchasing Decision To Buying Capital Stock Using Of Provincial Electricity Authoriry’s Employess Saving

ฑิฆัมพร พงศ์พัฒน์, อรไท ชั้วเจริญ

11-21
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A STUDY OF ENGAGEMENT OF THE ORGANIZATIONAL CASE STUDY IN DIGITALTV ABC

Piyachat Seelueang , Lertchai Suthammanon

22-36
- PDF
THE EVALUATION OF ORGANIZATIONAL CULTURE COMMUNICATION THROUGH BOARD GAME ACTIVITY

Monthon Sorakraikitikul, Siriluk Supanan

37-52
- PDF
The performance of the real estate listed on the stock exchange in the context of management with business agents

นงนุช เฟื่องวงศ์, Rapeepun Piriyakul

53-68
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Communication Value of Key Audit Matters in Auditor’s Report of Companies in Services Industry Listed on The Stock Exchange of Thailand

Wanitcha Intagool, Jomjai Sampet, Wanisara Suwanmongkol

69-83
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Effects of Sales Promotional Tools on Product Quality, Brand Image, and Customer Satisfaction: The Application of Inverted U-Shaped Theory

Nann Ei Ei San, Mayuree Aryupong

84-103
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Halal Kitchen Hoteland Its Opportunities in the Muslim Tourist Market

หมะหมูด หะยีหมัด, Aris Hasama, Tawat Noipom Noipom, Wanamina BostanAli

104-118
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The Effect of IFRS 9 Impairment on General Investors’ Judgment

Noppasorn Stakulcharoen, Teerachai Arunruangsirilert, Totsaporn Lertpichate

119-133
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Human Capital Discovery : The Case Study of Indigenous Vegetable Knowledge as Human Capital of Vicinity Community

Lanthom Jonjoubsong Jonjoubsong, Pimsiri Phutakool, Nataporn Thammabunwarit

134-152
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The Production Cost and Productivity Management for Snakeskin Gourami Fishery of Large Scale Farming, Samut Prakarn Province The Production Cost and Productivity Management for Snakeskin Gourami Fishery of Large Scale Farming, Samut Prakarn Province

wichuta youyong, Primsiri Pootrakul , Pranom Laongnual, Nitaya Limphaisal

153-170
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AN APPLICATION OF THE BUDDHADHAMMA TO PROMOTE BUDDHIST GOOD GOVERNANCE IN SOLVING PLOBLEMS FOR EGAT’S CENTRAL OFFICE BANGKRUAI DISTRICT, NONTHABURI PROVINCE

Kasem Thitisitta

171-186
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Academic Articles

Strategic Human Resource Development

Chanthana Udom, Harin Sachdev, Nongnooch Paiboonrattananon, Nhatphaphat Juicharoen

187-196
- PDF
Engagement to the Organization of Employee : The Way to Success

Chalitpun Boonmeesuwan

197-207
- PDF
Elderly people ’s use of social media for travel purpose

Sariya Nuchanong, Puangchompoo Jones

208-222
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Book Review

Working Great! Lean Leadership Lessons for Guiding Tour Organization to Excellence

Mathinee

223-226
- PDF

Vol. 12 No. 1 (2020): ๋January-June

Special Articles

Crisis and Business Adaptation

Research Articles

Factors Affecting Purchasing Decision To Buying Capital Stock Using Of Provincial Electricity Authoriry’s Employess Saving

A STUDY OF ENGAGEMENT OF THE ORGANIZATIONAL CASE STUDY IN DIGITALTV ABC

THE EVALUATION OF ORGANIZATIONAL CULTURE COMMUNICATION THROUGH BOARD GAME ACTIVITY

The performance of the real estate listed on the stock exchange in the context of management with business agents

Communication Value of Key Audit Matters in Auditor’s Report of Companies in Services Industry Listed on The Stock Exchange of Thailand

Effects of Sales Promotional Tools on Product Quality, Brand Image, and Customer Satisfaction: The Application of Inverted U-Shaped Theory

Halal Kitchen Hoteland Its Opportunities in the Muslim Tourist Market

The Effect of IFRS 9 Impairment on General Investors’ Judgment

Human Capital Discovery : The Case Study of Indigenous Vegetable Knowledge as Human Capital of Vicinity Community

The Production Cost and Productivity Management for Snakeskin Gourami Fishery of Large Scale Farming, Samut Prakarn Province The Production Cost and Productivity Management for Snakeskin Gourami Fishery of Large Scale Farming, Samut Prakarn Province

AN APPLICATION OF THE BUDDHADHAMMA TO PROMOTE BUDDHIST GOOD GOVERNANCE IN SOLVING PLOBLEMS FOR EGAT’S CENTRAL OFFICE BANGKRUAI DISTRICT, NONTHABURI PROVINCE

Academic Articles

Strategic Human Resource Development

Engagement to the Organization of Employee : The Way to Success

Elderly people ’s use of social media for travel purpose

Book Review

Working Great! Lean Leadership Lessons for Guiding Tour Organization to Excellence

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