Factors Affecting the Success of Micro-Economy Operations: A Case Study in Songplueai Subdistrict Namon District Kalasin Province

Abstract

Micro-economy in the community of Ban Na Nuea, Moo 14, Songplueai Subdistrict, Namon District, Kalasin Province.This quantitative research utilized questionnaires to collect data from the population and samples. The statistical methods used for data analysis included frequency, percentage values, mean, and standard deviation. The study found that out of 116 persons, representing 39.18 percent, the majority (87 persons, or 75 percent), used electricity from the provincial electricity authority and municipal water supply. In terms of financial capital, it was observed that all 116 persons, accounting for 100 percent, allocated their expenditure towards consumption and water and electricity bills. Additionally, 108 persons, representing 93.10 percent, acknowledged that the community had established shared rules or regulations and managed conflicts effectively. The study concluded that the overall external factors affecting the success of the grassroots economy in the community were low (59.04%, mean = 2.91, SD = 0.75), while internal factors were moderate (62.18%, mean = 3.09, SD = 0.77)