Published: 2018-12-06

Research Articles

Investors’ Weather-Related Moods and the Stock Market

Anya Khanthavit

7-15

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Commodification of Hinduism in Contemporary Thailand

Evidence from a Hindu Shrine in Bangkok

Ruchi Agarwal

16-27

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Pre-service Teachers’ Perception towards the Implementation of the SECI Model for Reflective Knowledge Management

Jariya Sudtho

28-39

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An Empirical Study of Millennial Customers’ Buying Intentions for Entertainment Ticket Online Purchases According to the Technology Acceptance Model

Passarin Phalitnonkiat, Kritta-orn Chewwasung

40-49

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Ecovillage in Thailand

Lessons from Applying the Concept to Practice

Rachada Boonkaew, Saowalak Roongtawanreongsri

50-63

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Factors Influencing Integrated Marketing Communication Strategy

Empirical Evidence from Fashionable Apparel Businesses in Thailand

Sorawit Ngamsutti, Prathanporn Jhundra-indra, Saranya Raksong

64-74

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Perceived Self-Efficacy, Outcome Expectations and Self-Care Behavior of Hypertension Patients Treated at Langkao and Saonoi Subdistrict Health Promotion Hospitals, Muak Lek District, Saraburi Province, Thailand

Pornpan Saminpanya, Ampaiwan Toomsan, Supatcharee Makornkan, Poomarin Intachai

75-83

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Pre-service Science Teachers’ Understanding of the Nature of Science

An Examination and Implications for Further Development

Supat Sairattanain

84-91

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Firms, Universities, and Governmental Agencies in the Context of the Innovation System of the Thai Food Processing Industry

Phakpoom Tippakoon

92-104

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Adaptation, Positive Thinking, and Happiness in Work Performance Affecting Preparation to Enter Elderly Social Society

Niranat Thadchai, Jirasuk Suksawat, Sukaroon Wongtim

105-112

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Psychosocial Factors and Elementary Students’ Creative Thinking in Thailand

Banjob Boonchan, Kant Netklang, Arisa Nopphakhun, Kingdaw Wangruamklang

113-122

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Generation Z’s Perception of Servicescape, Their Satisfaction And Their Retail Shopping Behavioral Outcomes

Khomson Tunsakul

123-133

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