Letter from Editor

Human Behavior, Development and Society

Hooks and Endings in Magazine Articles to Engage Readers

7–16

The Relationship between Factors Affecting the Public Mind

Developing a Model for University Students

17–25

The Effect of Health Consciousness on Reusable Bottle Behavior from the Theory of Planned Behavior Perspective

26–34

The Effects of Service Fairness on Customer Recovery Satisfaction and Loyalty towards Internet Services

A Comparative Study between Kenya and South Korea

35–46

Examining Digital Practices of Thai Pre-Service EFL Teachers through Reflective Journals

47–56

Thailand University Students’ E-Learning Behavior during the Global Pandemic

57–65

The Impact of Relationship Marketing on Millennial Customer Loyalty in the Bangkok Hotel Industry

86–96

Factors Influencing Viewing Behavior of Streaming Self-produced Movies Among Shanxi Province Chinese College Students

97–107

Cognitive Sociology

Developing the ‘Diversity Pathways’ Model in Cultural Neuroscience

66–77

No Place for “Nature” in the Sustainable Development Concept

The “Lack” of Incorporating Nature–The Case of Thailand

78–85