Published: 2020-12-15

Letter from Editor

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Human Behavior, Development and Society

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Research Articles

Hooks and Endings in Magazine Articles to Engage Readers

Su-Hie Ting, Jacqueline Chin-Chin Siaw

7–16

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The Relationship between Factors Affecting the Public Mind: Developing a Model for University Students

Banjob Boonchan

17–25

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The Effect of Health Consciousness on Reusable Bottle Behavior from the Theory of Planned Behavior Perspective

Aruch Patumtaewapibal, Watcharaporn Boonyasiriwat

26–34

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The Effects of Service Fairness on Customer Recovery Satisfaction and Loyalty towards Internet Services: A Comparative Study between Kenya and South Korea

Ann Muthoki Kiio, Phanasan Kohsuwan

35–46

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Examining Digital Practices of Thai Pre-Service EFL Teachers through Reflective Journals

Parinda Jantori

47–56

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Thailand University Students’ E-Learning Behavior during the Global Pandemic

Darrin Thomas

57–65

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The Impact of Relationship Marketing on Millennial Customer Loyalty in the Bangkok Hotel Industry

Jirapha Krataithong, Pakakorn Rakrachakarn

86–96

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Factors Influencing Viewing Behavior of Streaming Self-produced Movies Among Shanxi Province Chinese College Students

Xiaoyu Wu, Eksiri Niyomsilp

97–107

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Academic Articles

Cognitive Sociology: Developing the ‘Diversity Pathways’ Model in Cultural Neuroscience

Dylan Scott Low, Myat Thazin Aung, Michael J. Day

66–77

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No Place for “Nature” in the Sustainable Development Concept: The “Lack” of Incorporating Nature–The Case of Thailand

Nuttapol Sothiratviroj

78–85

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