พฤติกรรมการอ่านของนักศึกษาระดับปริญญาตรี มหาวิทยาลัยราชภัฏเชียงใหม่

Abstract

This research is quantitative research, which aimed to study reading behavior and factors influencing the reading of undergraduate students at Chiang Mai Rajabhat University. The data was collected from a sample group consisting of 375 Chiang Mai Rajabhat University students. By using questionnaires, 301 questionnaires were returned (80.27%). The statistical analysis used percentage, mean, and standard deviation. The research findings were as follows. Most of a reading objective was for academic researching (64.78%). The most reading time was from 4 PM to 8 PM (51.83%) and the reading duration was 16-30 minutes per session (45.85%). Mostly, the respondents did not read often (29.90%). They read at home (52.82%) and general knowledge (64.45%). A dictionary was the most printed material (60.13%), they read while electronic teaching materials such as PowerPoint was the most electronic media they read (59.80%). They read Facebook the most among social media (84.72%). They read printed materials borrowed from libraries (51.50%). They mostly read free reading or free downloading electronic media over the Internet (76.41%). Factors influence reading included reading motivation, which was at a high level ( =3.67, SD.=0.87). When considering each aspect, the highest mean were personal factors ( =3.87, SD.=0.83), followed by environmental factors of the university ( =3.80, SD.=0.85), and family factors ( =3.68, SD.=0.83), respectively. The factor with the least mean was peer factors ( =3.32, SD.=1.02). On the other hand, overall, factors that impede reading was at a moderate level ( =3.37, SD.=1.06). Peer factors was at the highest mean ( =3.70, SD.=1.02), followed by environmental factors of the university ( =3.68, SD.=0.91), and personal factors ( =3.58, SD.=1.01), respectively. The factor with the least mean was family factors ( =2.53, SD.=1.29).