Public Relations Guidelines for the Office of Academic Resources and Information Technology, Rajabhat Maha Sarakham University

Abstract

The research was aimed at 1) studying current situations and problems of public relations for the Office of Academic Resources and Information Technology, 2) exploring channels provided for students’ opinions on public relations of the Office of Academic  Resources and Information Technology, and 3) offering guidelines for public relations to the Office of Academic  Resources and Information Technology,  Rajabhat Maha Sarakham University. As a survey study, the research sample consisted of 388 regular- program students of 2023 academic year, selected by the stratified random sampling method. The research instrument used for collecting data was a questionnaire. The statistics used for data analysis were mean, frequency and standard deviation.   The results are as follows:  The students were satisfied with the overall current situations on public relations, at a high level. The highest level of satisfaction was on message and information dissemination. The overall problem on public relations of the Office of Academic Resources and Information Technology was at a high level . The most serious problem was found that the public relations on activities and information was not widely distributed to all sectors. Overall, the students got access to the public relations platform of the Office of Academic Resources and Information Technology, at a high level. The highest level of the accessed platform was the social media. The public relations guidelines for the Office of  Academic Resources and  Information Technology, were found in 4 aspects ; namely, public relations planning, communication for public  relations, public relations  personnel and evaluation.