Editor’s Note

Since its inception, “Social Science and Management (CJSSM)” has been dedicated to advancing interdisciplinary academic research, striving to occupy a central position in the realm of Chinese academic journals in Thailand. Our journal’s ongoing development and achievements stem from extensive international cooperation and academic exchange which is crucial in today’s rapidly changing academic environment. We continuously explore new areas of academic research, committed to meeting high standards and diverse academic needs, providing scholars and readers with professional research results and in-depth academic insights.

This issue features 20 articles spanning disciplines such as economics, management, education, psychology, linguistics, and cultural studies. These papers are contributed by scholars from prominent institutions including Panyapiwat Institute of Management, Kasetsart University, Siam University, Dhurakij Pundit University, Krirk University, Huachiew Chalermprakiet University, and University of the Thai Chamber of Commerce in Thailand, as well as Guangxi University, Yunnan University of Finance and Economics, Guilin Tourism University, Anshun University, Tongren Preschool Education College, and Ming Chuan University in Taiwan. These scholars present their latest research findings in their respective fields, showcasing the depth and breadth of disciplinary research, adding substantial academic value and perspective to this issue.

All articles in this issue have been meticulously selected and undergone rigorous peer review to ensure their academic quality. CJSSM encourages the adoption of multidisciplinary and multi-angle research approaches, aimed at enriching academic dialogue and promoting knowledge sharing. The topics covered not only hold profound theoretical value but also offer significant insights into practical application areas, including in-depth analysis of social issues and innovative solutions. Such academic contributions enrich the field and provide valuable insights and strategies for practitioners.

We invite our readers to access and download the articles through the Thailand Citation Index (TCI) platform and the Panyapiwat Institute of Management (PIM) Library website. CJSSM will continue to commit to providing high-quality academic content to meet the needs of the broader academic community. We look forward to collaborating with scholars around the world to explore new areas and challenges in the fields of social science and management, to promote the continuous development and prosperity of academia. We welcome scholars to participate in our academic exchanges, collectively advancing the progress and innovation of social sciences.