Factors affecting the selection service of MICE for Hotels and Resorts in Amari Group

Abstract

This research. The objectives of this study were: (1) to study the factors influencing the choice of conference and seminar service in Amari Hotels and Resorts; (2) Compare the importance of factors affecting the selection of conference and hotel services in the Amari hotel and resort business by the characteristics of the general service recipients. Significant events and (4) the relative importance of the factors that affect the choice of services, conferences and seminars in hotels and resorts Amari behaviors conferences and seminars service venues. The sample used in this study was Service recipients, who are the hosts of events related to the industry, hold meetings and seminars of 225 people, using the questionnaire as a research tool. The statistics used in the research were frequency, percentage, mean, standard deviation, t-test, and F-test found: (a) Most respondents used to hold meetings. In-house seminars plan to exhibit. (exhibitions). Within a year, most respondents held 1-3 meetings to choose the venue. The decision was made by the board of directors of the organization. Mostly book a place by pre-book. And short term contract only By booking the venue no later than 3 months. (b) The venue service recipients It was found that factors affecting the selection of the conference and seminar service as a whole were significant. When considering each side, it was found that the venue service. The factors that influence the choice of conference and seminar services. There are 5 levels of significance: (1) program management, (2) product/service (3) service process (4) staffing, and (5) physical environment respectively. that The venue service recipients The factors that influence the choice of conference and seminar services. There are 3 levels of significance at the medium level: (1) marketing promotion; (2) distribution channel; and (3) price, respectively. The type of event (organization) that the organization plans to organize in the future. And the nature of booking places different importance of the factors that affect the selection of services, meetings and seminars are different, gender, age, education. Average income per month Experience in meeting The type of organization that is affiliated or active. The type of event (organization) that the organization previously held. Number of meetings held within one year Who decides on the venue selection? And time to reserve the venue in advance not different.