Causal Relationship Model of Factors Affecting the Success of Community Enterprise Organizations in the Upper Northeast Region 2

Abstract

The objectives of this research were to 1) study the level of factors affecting the success of community enterprises in the upper northeast region 2, 2) to study the Influence factors affecting the success of community enterprise organizations in the upper northeastern region 2, and 3) develop a model for increasing the success of community enterprise organizations in the upper northeastern region 2. The research was a mixed method. In quantitative research, the sample was community enterprise entrepreneurs in Nakhon Phanom, Mukdahan, and Sakon Nakhon provinces, totaling 440 samples—probability sampling method. Collect data by using questionnaires. Analyze data with frequencies, percentages, mean, standard deviation, and structural equations model. Qualitative research was conducted using in-depth interviews with 20 chairpersons of the outstanding community enterprise group in the upper northeast region 2. They use purposive sampling and content analysis.

The research results showed that: 1) Leadership level, management services, community engagement, and success of community enterprise organizations in the upper northeastern region 2 is very high, and creative organizational culture is moderate. 2) Leadership, management, creative organizational culture, and community involvement have influenced the success of community enterprises in the upper northeastern region 2 is statistically significant at the level of .05. and 3) the success model of community enterprise organizations in the northeastern group that the researcher has developed is called the H2P Model as a model to promote the capacity of community enterprises to increase their operational potential. This will affect the sustainable income generation for the community.