Strategies for Investors in the Foreign Exchange Industry for the Success of New Investors in Thailand

Abstract

This study has the following objectives: 1) to study the levels of strategies in 6 areas of investors in the foreign exchange industry, 2) to study the relationship of new investors with Strategies of investors in the foreign exchange industry, 3) to propose strategic guidelines for the foreign exchange industry for the success of new investors in Thailand. It is mixed-method and Quantitative research. The sample group is people who have traded for no more than 3 months. The exact number is not known. The W.G. Cochran calculation formula was used for a total of 395 people. The tools used to collect data were questionnaires. Statistics used in data analysis were percentages, averages, Standard deviation, T-test, F-test, and correlation analysis using the Pearson correlation coefficient. In qualitative research, thirteen experts analyzed the data through content analysis and presented it descriptively.

The research results found that 1) The overall factors for new generation investors in Thailand had the highest average level. When considering each aspect, it was found that the aspect with the highest average value is social aspect followed by management aspect, economic aspect, attitude aspect, environment aspect and technical aspect. 2) The relationship between the 6 factors of new investors and the strategies of investors in the foreign exchange industry for the success of investors. New investment in Thailand at a significance level of 0.05, and 3) strategic guidelines of investors in the foreign exchange industry for the success of new investors in Thailand. It was found that the government should give importance and play a clear role in promoting, supporting, and controlling the foreign exchange industry by having legal support laws to seriously control and supervise this industry because this industry if operated by providing goods will help generate income for the country and allow the economy to spread.