Government Policy for Promoting Sports Tourism and Golf Operations in Thailand 2007-2022

Abstract

The objectives of this research are to study 1) the structure of government promotion policy in supporting sports tourism and the golf business 2007-2022; 2) the actors and the role of the golf course business in promoting it. Sports tourism 2007-2022 and 3) the development of government policy towards promoting golf tourism in the past and present 2007-2022. Using qualitative research, data were collected by conducting in-depth interviews with 21 relevant experts. Using purposive sampling and the data were analyzed with content analysis.

The results of the study found that 1) Thailand has adopted foreign policy. Applied in terms of standards for organizing golf tournaments. In order to be in accordance with international standards, government policy that promotes golf tourism. There are very few due to the budget. 2) Actors in the golf course business who must cooperate in promoting golf tourism include the public and private sectors. Tourists choose to travel and play golf because Thailand is different in prices and services from other places around the world. and 3) the golf course business helps to develop land in the area to increase the price. The management of public and private golf courses is clearly different. In terms of marketing strategies and service prices, most tourists choose to use private golf courses. The demands of the golf course business operators against the government are the issue of overlapping taxes. and entrepreneurs are satisfied with government policies in helping, promoting and supporting Group of golf course business operators During the COVID-19 outbreak, such as the Khalistine golf policy.