Development of integrated creative community to develop the economic foundations, and strong communities: A Case Study of Lipontai Community, Thalang District, Phuket Province

Abstract

The objectives are to study: 1) Potential and guidelines for developing the potential of creative communities in an integrated manner to develop the grassroots economy and strong communities: a case study of the Ban Lipon Tai community, Thalang District, Phuket Province. 2) Problems, needs, and guidelines for developing creative community innovators in an integrated manner to develop the grassroots economy and strong communities.3) Problems, needs, and guidelines for analyzing product costs and developing knowledge of accounting for creative communities in an integrated manner to develop the grassroots economy and strong communities. 4) Conditions and guidelines for upgrading and adding value to products of creative community enterprises in an integrated manner to develop the grassroots economy and strong communities. This research was conducted using a mixed-method approach, using a questionnaire with a sample group of 375 local people and a general sample group of 384 people, in-depth interviews with 12 people, and focus group discussions with representatives of community leaders, executives of government agencies, and the private sector. The quantitative data analysis used percentages, means, and standard deviations. The need ranking index and t-test were used, while the qualitative data were analyzed using content analysis.

The research results found that: 1) Community potential: The overall situation is at a high level. In developing community potential, emphasis should be placed on developing communication skills, regularly organizing meetings to plan and carry out activities together in the community, collecting local cultural data in various forms, preparing annual community development plans, and building networks and private sector partnerships to develop tourism service points more efficiently. 2) Community innovators: The overall situation is at a moderate level, but the demand is at a high level. Emphasis should be placed on meetings within the community to select potential innovators, organizing learning and training in areas with high demand, such as public speaking and developing tourism to meet standards. 3) Product cost analysis: The overall situation is at a moderate level, but the demand is at a high level. Emphasis should be placed on detailed product cost analysis, creating financial security through savings, using raw materials in the community, and monitoring household accounts to increase management efficiency. 4) Product upgrading and value-adding: The level is at a moderate level, but the demand is at a high level. Emphasis should be placed on developing product quality to meet standards, developing product quality and variety, preserving food, and developing unique and convenient packaging for transportation.