Communication of Public Policy on Election Campaign Signboards for Members of the House of Representatives, (2023), Trang Province

Abstract

The objective of this research is to study the types and quantities of election campaign signboards, as well as to examine the textual content representing public policies used by election candidates and political parties for communication on the election campaign signboards of members of the House of Representatives in Trang Province in the year 2023, and categorized based on the National Strategy Framework for 2018-2037. The study focused on election campaign signboards installed in the 4 electoral constituencies of Trang province. The research identified two main types of election campaign signboards: (1) campaign signboards for political parties (party-list system), with a total of 148 different formats from 19 political parties. The top three parties with the most signboard formats were the Pheu Thai Party, Democrat Party, and Pheu Chart Party respectively. (2) Election campaign signboards for individual constituency candidates, with a total of 144 different formats. The constituency with the highest number of signboard formats was constituency number 2. Upon analyzing the textual content representing public policies used by election candidates and political parties for communication, it was found that the communication primarily aligned with three aspects of the National Strategic Framework: creating opportunities and social equity, developing and enhancing human resources, and building competitiveness.